“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel […]
Tag Archives: Chan Suh
From Chief Digital Officer to CEO: 8 Tips on Making the Transition [VIDEO]
“Chief Digital Officers are next in line to run the show,” said CDO Club founder David Mathison. “If they’re successful in turning an incumbent company around, and bringing it into the digital age, they may be next in line.” As more Chief Digital Officers (CDO’s) became CEO’s last year than ever before, it has become increasingly clear […]
From CDO to CEO: What’s Driving the Chief Digital Officer to CEO Career Path?
The facts are clear: An increasing number of Chief Digital Officers (CDOs) are being tapped to become CEOs. Earlier this year, JB Perette, CDO of Discovery Communications, was appointed CEO of Discovery Networks International. According to the new CDO Talent Map 2014, by CDO Club founder David Mathison, seven Chief Digital Officers became CEOs, and […]
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