Elizabeth Scott, Chief Media and Digital Officer at the Lincoln Center for the Performing Arts, says that arts organizations must no longer relate to its patrons as passive “passengers,” but rather as engaged participants. Entertainment audiences today have far more agency than in the past: They are empowered, active, spontaneous, and influenced by online peers. […]
Tag Archives: Chief Marketing Officer
“Harvard Quality with BuzzFeed Agility” – Chief Digital Officers Explore Digital Disruption in Education (VIDEO)
“No other piece of technology has swept through academia and caused as much hype, consternation, and panic in such a short period.” The technology in question relates to MOOCs: Massive Open Online Courses. And that pronouncement was made by Sree Sreenivasan, former Chief Digital Officer at Columbia University (and now Chief Digital Officer at […]
CDO Talent Map Answers the Question: “Who are the Chief Digital Officers?” (VIDEO)
Chief Digital Officers are well represented in the advertising, media, and publishing industries. You probably already knew that. But did you realize they are also found in sectors like apparel, sports, retail, beverages, and even in highly regulated industries such as pharmaceutical, medical, insurance, and banking? That’s just one of the many revealing findings from […]
“PBS quality with a YouTube sensibility” – Broadcasting Chief Digital Officers share digital strategies (VIDEO)
“We want our digital studio to produce PBS quality—with a YouTube sensibility.” That’s the goal of Jason Seiken, founder of PBS Digital Studios and one of the digital broadcasting executives attending the first Chief Digital Officer (CDO) Summit held at Thomson Reuters world headquarters at 3 Times Square in New York City in February 2013. […]
Chief Digital Officers Share Digital Publishing Strategies at 2013 CDO Summit (VIDEO)
Just as music lovers are fans of performers and not of their music label, readers are fans of authors, not of their publisher. That point—that the author is the brand or the star—was expressed by Ellie Hirschhorn, Chief Digital Officer of Simon & Schuster, and one of the digital executives on the publishing panel at […]
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