Tag Archives: CMO
CDOs Joe Bilman and Ellie Hirschhorn

Chief Digital Officers Share Digital Publishing Strategies at 2013 CDO Summit (VIDEO)

Just as music lovers are fans of performers and not of their music label, readers are fans of authors, not of their publisher. That point—that the author is the brand or the star—was expressed by Ellie Hirschhorn, Chief Digital Officer of Simon & Schuster, and one of the digital executives on the publishing panel at […]

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Michael Smith

The Path From CIO To Chief Digital Officer: How To Make It Happen

The articles, reports, and heated conversations are all over the Web: Should CIOs become Chief Digital Officers (CDOs)? Is the CDO replacing the CIO (Chief Information Officer)? Are CIOs willing – let alone prepared – to become CDOs? The fact is, many high-profile CIOs have already become CDOs, such as: Stephen Gillett: Moved from CIO […]

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