A full 40% of all the Chief Digital Officers (CDOs) identified in the 2013 CDO Talent Map work in the advertising industry—more than any other sector. Why are CDOs so highly represented there? The answer to that intriguing question—and many others—was provided by four panelists from the advertising industry at the 2013 CDO Summit panel […]
Tag Archives: CMO
Nonprofit Chief Digital Officers Finding New Ways to Engage with a Digitally Empowered Public (VIDEO)
Elizabeth Scott, Chief Media and Digital Officer at the Lincoln Center for the Performing Arts, says that arts organizations must no longer relate to its patrons as passive “passengers,” but rather as engaged participants. Entertainment audiences today have far more agency than in the past: They are empowered, active, spontaneous, and influenced by online peers. […]
“Harvard Quality with BuzzFeed Agility” – Chief Digital Officers Explore Digital Disruption in Education (VIDEO)
“No other piece of technology has swept through academia and caused as much hype, consternation, and panic in such a short period.” The technology in question relates to MOOCs: Massive Open Online Courses. And that pronouncement was made by Sree Sreenivasan, former Chief Digital Officer at Columbia University (and now Chief Digital Officer at […]
CDO Talent Map Answers the Question: “Who are the Chief Digital Officers?” (VIDEO)
Chief Digital Officers are well represented in the advertising, media, and publishing industries. You probably already knew that. But did you realize they are also found in sectors like apparel, sports, retail, beverages, and even in highly regulated industries such as pharmaceutical, medical, insurance, and banking? That’s just one of the many revealing findings from […]
“PBS quality with a YouTube sensibility” – Broadcasting Chief Digital Officers share digital strategies (VIDEO)
“We want our digital studio to produce PBS quality—with a YouTube sensibility.” That’s the goal of Jason Seiken, founder of PBS Digital Studios and one of the digital broadcasting executives attending the first Chief Digital Officer (CDO) Summit held at Thomson Reuters world headquarters at 3 Times Square in New York City in February 2013. […]
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