Can businesses take lessons about social media from politicians and celebrities? Yes, they can—and they should. People in politics and global entertainment are on the front lines in the strategic use of social media. Here at the CDO Club we have been fortunate to have leaders from both worlds share their social media secrets during […]
Tag Archives: David Mathison
Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit
“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel. Maggiore was one of four prominent digital executives discussing the pitfalls […]
Obama for America’s Digital Director Teddy Goff Shares Secrets of His Success at Chief Digital Officer Summit (VIDEO)
“People trust their friends, not political rhetoric.” The implications of that truth were shared by Teddy Goff, Digital Director of Barack Obama’s 2008 and 2012 presidential campaigns, and a featured speaker at the inaugural Chief Digital Officer Summit, held at Thomson Reuters world headquarters in New York City in February 2013. Goff was introduced by […]
Sponsors announced for Chief Digital Officer Summit (April 22-23 at Time Warner NYC)
Organizers for the Chief Digital Officer Summit today announced the confirmed sponsors for its second annual event, which takes place on April 22 and 23, 2014 at Time Warner in New York City. “I’m excited to report that 100% of the sponsors from our inaugural 2013 Chief Digital Officer Summit have returned to sponsor our […]
Music Execs Share Digital Strategies at Chief Digital Officer Summit (VIDEO)
The recorded music industry was the first media business to be disrupted by the digital revolution. And it was hit hard. In 1999 the industry’s global revenue was $38 billion, but by 2012 that number had fallen to $16.5 billion. Yet, recent news for the industry is good. In 2012, revenues for the music business […]
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