“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel […]
Tag Archives: Prophet
From Chief Digital Officer to CEO: 8 Tips on Making the Transition [VIDEO]
“Chief Digital Officers are next in line to run the show,” said CDO Club founder David Mathison. “If they’re successful in turning an incumbent company around, and bringing it into the digital age, they may be next in line.” As more Chief Digital Officers (CDO’s) became CEO’s last year than ever before, it has become increasingly clear […]
From CDO to CEO: What’s Driving the Chief Digital Officer to CEO Career Path?
The facts are clear: An increasing number of Chief Digital Officers (CDOs) are being tapped to become CEOs. Earlier this year, JB Perette, CDO of Discovery Communications, was appointed CEO of Discovery Networks International. According to the new CDO Talent Map 2014, by CDO Club founder David Mathison, seven Chief Digital Officers became CEOs, and […]
Sponsors announced for Chief Digital Officer Summit (April 22-23 at Time Warner NYC)
Organizers for the Chief Digital Officer Summit today announced the confirmed sponsors for its second annual event, which takes place on April 22 and 23, 2014 at Time Warner in New York City. “I’m excited to report that 100% of the sponsors from our inaugural 2013 Chief Digital Officer Summit have returned to sponsor our […]
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