Did you know that, on average, consumers won’t wait more than 76 seconds if they need help during their online journey before they abandon your site for another? Today’s savvy consumers want access to information and support instantly, and if they don’t find what they need quickly, they will look for it somewhere else. Every […]
Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit
“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel. Maggiore was one of four prominent digital executives discussing the pitfalls […]
Chief Digital Officer David Payne: Gannett Breaks New Ground by Revamping USA Today’s Digital Platform (VIDEO)
“Innovation only happens if you are pissed off…it has to be driven by a passion for fixing something.” That’s the view of David Payne, SVP and Chief Digital Officer at Gannett Company, explaining what spurred him to take on the risk of completely revamping USA Today’s digital presence. Payne talked about that overhaul, as well […]