“Gone are the days when we must bow at the altar of traditional media, genuflect, and then pray that they give us publicity for our product, service, book or CD. David Mathison has explained how to do our own self-publishing and self-promotion and, often, reach far more people than the traditional media could. Anyone who has ever had a grovel to catch the attention of frazzled publishers, busy record company executives, haughty book publishers or grumpy newspaper editors will love this book.”

Joan Stewart
Publicity Expert
The Publicity Hound