Tag Archives: CMO

CDO Talent Map Answers the Question: “Who are the Chief Digital Officers?” (VIDEO)

Chief Digital Officers are well represented in the advertising, media, and publishing industries. You probably already knew that. But did you realize they are also found in sectors like apparel, sports, retail, beverages, and even in highly regulated industries such as pharmaceutical, medical, insurance, and banking? That’s just one of the many revealing findings from […]

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“PBS quality with a YouTube sensibility” – Broadcasting Chief Digital Officers share digital strategies (VIDEO)

“We want our digital studio to produce PBS quality—with a YouTube sensibility.” That’s the goal of Jason Seiken, founder of PBS Digital Studios and one of the digital broadcasting executives attending the first Chief Digital Officer (CDO) Summit held at Thomson Reuters world headquarters at 3 Times Square in New York City in February 2013. […]

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Chief Digital Officers Share Digital Publishing Strategies at 2013 CDO Summit (VIDEO)

Just as music lovers are fans of performers and not of their music label, readers are fans of authors, not of their publisher. That point—that the author is the brand or the star—was expressed by Ellie Hirschhorn, Chief Digital Officer of Simon & Schuster, and one of the digital executives on the publishing panel at […]

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The Path From CIO To Chief Digital Officer: How To Make It Happen

The articles, reports, and heated conversations are all over the Web: Should CIOs become Chief Digital Officers (CDOs)? Is the CDO replacing the CIO (Chief Information Officer)? Are CIOs willing – let alone prepared – to become CDOs? The fact is, many high-profile CIOs have already become CDOs, such as: Stephen Gillett: Moved from CIO […]

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