Jane Barratt
COO, International

Jane has spent the last 20 years building brand value and generating growth via contemporary marketing and advertising with some of the world’s largest and most innovative companies.

Her rapid ascent to the C-Suite is matched by a breadth of experience in different countries, domains and categories.

Jane has led agencies for Euro RSCG, Sapient and Young & Rubicam where she has collaborated with Fortune 500 companies across multiple sectors: Technology (Intel, Dell, Gateway, Microsoft, IBM) Automotive (Chrysler, Volvo, Land Rover, Jaguar), CPG (Unilever, Reckitt Benckiser), Financial Services (Citi, Prudential, Metlife, Travelers, Charles Schwab) Travel (Virgin Atlantic, Hilton & Conrad Hotels).

Jane has broad experience in local, regional and global thinking and leadership, with deep understanding of, and experience in Asia Pacific markets.

Her years in Asia and HQ roles in New York sharpened her adaptive skills and expanded her appreciation for what works (and what doesn’t) in different markets.

Deeply entrepreneurial, she has developed and grown digital agencies within traditional advertising companies, and marketing businesses within technology companies.

Beyond the business expansion, these initiatives involved enormous cultural and process changes. Jane is a board director and advisor to technology startups and non-profits.


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