Linda Perry-Lube
Chief Digital Officer
RF | Binder

Linda is recognized for her digital strategy leadership and her experience in harnessing emerging technologies to create engaging customer experiences that garner measurable results.

Linda is RF|Binder Chief Digital Officer where she oversees digital and social strategy, creative and client services. As the first Chief Digital Officer for the American Museum of Natural History she was responsible for the Museum’s digital strategy development and implementation. Linda brought the Museum into the forefront as a 21st century, digitally innovative cultural institution as exemplified by four award-winning iPhone/iPad apps – Explorer, Dinosaurs, Cosmic Discoveries and Beyond Planet Earth AR.

Prior to joining the Museum, she was Group Account Director and SVP at Mediacom where she ran the GSK digital media account. She previously worked at Microsoft as the Automotive Category Director for Online Services where her responsibilities included partnering with CMOs and their agencies on innovative marketing campaigns that utilized Microsoft’s full scope of digital products. This was preceded by 14 years at Ford Motor Company in a variety of marketing and communications positions including Digital Marketing Manager of Lincoln Mercury where she spearheaded the award winning “Meet the Lucky Ones” campaign; and ultimately Ford Division Car Marketing Communications Manager where she oversaw all marketing and communications including innovative digital, viral and experiential campaigns.

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