NBC News Digital turns one, Chief Digital Officer Vivian Schiller looks to future


Vivian Schiller: CDO, NBC News

NEW YORK, July 16, 2013 (via NEWSCASTSTUDIO) – NBC News Digital turned one year old today, the result a $195 million deal where NBC Universal acquired the remaining portion of MSNBC from Microsoft.

To mark the occassion, NBC News chief digital officer Vivian Schiller sent out a memo outlining the accomplishments the new division accomplished in the past year as well as plans for the future.

Of note are plans to launch a new Breaking News app adding the ability to personalize breaking news feeds, a new app for the “Today Show” with split screen capabilities for easy second screen interaction and further initiatives into TV Everywhere.

The memo also notes that MSNBC will move from Microsoft’s campus to a new facility in Seattle.

Schiller highlights the divisions efforts to integrate social media and website staffers with traditional news desks across NBC properties, the creation and growth of the NBCNews.com editorial and sales teams as well as key traffic and engagement growth.

To view the full memo Read More >

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