“The pace of change will never again be as slow as it is now” said Matthew Bishop, an editor for The Economist, at the 2015 Innovation Forum. What are the new battlegrounds organizations need to understand if they hope to be leaders in the markets that are emerging in 2016? Bronwyn van der Merwe, Group […]
Tag Archives: Chief Digital Officer Club
Why Chief Digital Officers Must Invest in Experiences Over Products and Technology
By Brian Solis, Principal Analyst at Altimeter Group Thoughts from the new book, X: The Experience When Business Meets Design [bctt tweet=”New CDO Community Post: Find out why @briansolis says Experience is the New Brand http://bit.ly/201ej5s” via=”no” url=”no”] In my research and in my work, I continue to observe the importance of experience in building long-term, […]
Twenty Influential Chief Digital Officers, compiled by CXOTalk’s Michael Krigsman
We are proud to welcome Michael Krigsman as a CDO Community contributor! Michael is the Founder of CXOTalk, which offers conversations with the most innovative and thoughtful business leaders in the world. The show’s opening episode began in March 2013 with Guy Kawasaki. Since then, CXOTalk has set the standard for thought-provoking enterprise thought leadership. Michael is recognized internationally as an industry analyst, […]
Google’s Head of Digital Transformation Reveals 4 Crucial Branding Strategies for Chief Digital Officers [VIDEO]
“Brand is the starting point of all company decisions,” said Joris Merks-Benjaminsen, Head of Digital Transformation at Google and author of “Online Brand Identity: Getting And Keeping Your Brand Future Ready.” Joris doesn’t deal with digital transformation at Google directly, but advises their top 50 advertisers. For him, brand should be at the heart of […]
EU Chief Digital Officer of the Year, Patrick Hoffstetter, on Digital Transformation at Renault [VIDEO]
Imagine a checklist of some of the biggest challenges a Chief Digital Officer can face. Renault’s Patrick Hoffstetter has probably been dealing with all of them since becoming CDO at the French automaker in 2011: Bringing innovation to a 116 year-old legacy organization Implementing digital transformation to a network of 120,000 employees in 118 countries […]
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