Why CDOs Need to Embrace ‘Living Services’ – Fjord’s Bronwyn van der Merwe to keynote at the Sydney CDO Summit

Bronwyn van der Merwe

Bronwyn van der Merwe: Group Director at Fjord Australia

“The pace of change will never again be as slow as it is now” said Matthew Bishop, an editor for The Economist, at the 2015 Innovation Forum.

What are the new battlegrounds organizations need to understand if they hope to be leaders in the markets that are emerging in 2016?

Bronwyn van der Merwe, Group Director at Fjord Australia, will be sharing highlights from Fjord’s Annual Trends at the Sydney CDO Summit on March 1, 2016, hosted at the UTS Business School and presented by Accenture Digital.

They focus on the digital developments expected to disrupt organizations and society in the year ahead.

These Trends aim to motivate, inspire and provide actionable insights to help businesses and society move forward in the coming year.

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Fjord’s prediction for 2016 is that we’ll see an acceleration of services moving toward faster delivery in smaller chunks of activity and content, enabled by APIs and the rise of platforms.

The disappearance of apps into platforms is one manifestation of this.

Living Services will underpin everything; we see a continuing drive toward the goal of constantly changing services that feel ‘alive’, dynamically responding to user needs and context in real time.


Click here to watch the video on Living Services from Mark Curtis, Chief Client Officer at Fjord at the 2015 UK CDO Summit

Developments are emerging fast, both at a technology level (the rise of AI) and at the demand level (the quantified self is now a widespread liquid expectation, not just the obsession of a few).

IBM’s Watson, for example, which uses cognitive technology in a variety of applications from oncology to clinical trial matches, is a technology platform that uses natural language processing and machine learning to reveal insights from large amounts of unstructured data.

This type of cognitive technology is the start of the next wave of digital disruption.

Click here or on the photos below to watch Steve Abrams of Watson Life at IBM discuss how Watson’s cognitive technology is being used for everything from winning the quiz show Jeopardy, to cooking (Chef Watson), to its most ambitious challenge yet: the cure for cancer.


R&D Panel at the 2015 NYC CDO Summit included Sumita Singh, Elsevier; Jessica Federer, Bayer; Jo Ann Saitta, The CDM Group; Steve Abrams, Watson Life at IBM; and Eric Hellweg, Harvard Business Review

Social change through digital is unavoidable.

Whether it’s in the workplace, in the home or as a concerned citizen, the urge to design for happiness and impact is one common focus that resonates at the core of many of the trends.

Fjord's Living Services

Click here to watch the video on Living Services from Mark Curtis, Chief Client Officer at Fjord, at the 2015 UK CDO Summit

And key to all the trends is that Design Thinking also needs to be about design doing.

There is plenty of evidence and momentum for using design to catalyze change both in the private and public sectors.

The trick is not to get stuck admiring the promise but activate the doing.

See van der Merwe’s keynote at an intimate meeting of the world’s leading digital and data strategists and practitioners in sunny Sydney, Australia, at one of it’s most prestigious universities, the UTS Business School.

Don’t miss your chance to be there – secure your seat today!

See Select Speakers:

Christain-Bowman Renee Danny-Bass

Christian Bowman
Head of Marketing & Digital

Renee Gamble
Country Manager ANZ,
Google for Work

Danny Bass
IPG Mediabrands Australia

Cat-Matson Paul-Shetler Michelle-Fitzgerald

Cat Matson
Chief Digital Officer,
City of Brisbane
Brisbane Marketing

Paul Shetler
Australia’s Digital
Transformation Office

Michelle Fitzgerald
Chief Digital Officer
City of Melbourne

Jon-Cumming Bronwyn-van-der-Merwe Gerd-Schenkel

Jon Cumming
Chief Digital Officer
ACT Government

Bronwyn van der Merwe
Group Director and
Managing Director
Fjord Australia

Gerd Schenkel
Executive Director
Telstra Digital

Click Here To See All Sydney Speakers


Click here to see all speakers for the Sydney CDO Summit on March 1 2016, hosted at the UTS Business School and presented by Accenture Digital

If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.

We have extended our Early Bird discount until January 31, 2016 so register today for the Sydney CDO Summit on 01 March, 2016, hosted at the UTS Business school and presented by Accenture Digital.

Also sign up now to lock in our Super Early Bird Discount for NYC in April 2016, and Toronto in July 2016.

Reserve your place now:

Sydney Ad

The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”

“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”

“Congratulations to David Mathison and his team on the simply amazing job they did on the inaugural Chief Digital Officer Summit. Probably the most informative, insightful, on target, entertaining, collaborative, thought provoking, and inspiring conferences I have ever attended. I learned more about my business and what I do in the past 12 hours than I have from any research white paper, articles or blogs over the past 12 months. The range of topics and speakers assembled were incredibly diverse, informative, collaborative, and most of all, inspiring. It has invigorated me to be the best possible professional CDO I can be. David Mathison’s skills as a moderator were impeccable, bringing out the best of the speakers and keeping the conversation flowing. His intimate and insightful knowledge of this space is only out-shined by his humility and graciousness. Kudos to David and his organizing team.”

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