Create a list of your top success principles for digital transformation. Now, be honest: would your guidelines work in different industries and sectors, even non-profit or public sector? Do they apply to both incumbents as well as disruptors? To find if there are any common threads, we sat down with some of the top Chief […]
Tag Archives: Chief Marketing Officer
Digital Success Principles with Chief Digital Officers from IBM, SAP, and the City of Boston [VIDEO]
Chief Data Officer JOBS Update for July 2016
Welcome back to our Chief Data Officer JOBS Update, through July 2016. In this issue, we listed new Chief DATA Officer appointments for July; we tracked over 35 articles and hand-picked a DOZEN CDOs who made the news last month; and we posted SIX more new open CDO positions on our CDO Career page, including jobs […]
Chief Digital Officer JOBS Update for July 2016
Welcome back to our Chief Digital Officer JOBS Update, through July 2016. In this issue, we list over FOURTEEN new CDO appointments for July alone; we tracked 45 CDO ARTICLES and hand-picked over a DOZEN CDOs who made the news last month; and we posted more new open global CDO positions on our CDO Career page (TWENTY total jobs). These […]
Customer Personalisation and Data: Are You Being Creepy, or Cool? [VIDEO]
Last year two million Australians received a message from melanoma. The deadly skin cancer “liked” and commented on beach or poolside pictures posted by people on social media. It also provided information on identifying and preventing melanoma. Melanoma, in this case, was actually an algorithm developed by agency GPY&R. The goal was to raise awareness […]
UTS Students Propose Revolutionary Life-Saving Initiative at Sydney CDO Summit
Imagine: You collapse from a heart attack. A sensor in your wearable Apple Watch detects an irregular heartbeat and immediately notifies emergency services. But an ambulance is too far away to help in time, because every minute your survival rate drops by 10%. Instead, a registered “Citizen Hero” with first-aid training gets an alert on […]
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