“We’re a company that is becoming a digital industrial company,” said Linda Boff, Chief Marketing Officer at GE. “We’re sitting increasingly at this intersection of physical and digital, and what we’re selling is productivity.” Boff was recognized as the U.S. Chief Digital Officer of the Year 2016 by the CDO Club at the NYC CDO Summit, […]
Tag Archives: CNBC
Look What Happened at the 4th Annual NYC Chief Digital Officer Summit
The CDO Club held its 4th annual NYC CDO Summit, presented by Centric Digital, on April 27, 2016, at Thomson Reuters in New York City. The CDO Summit addressed the challenges and opportunities arising from Big Data, the cloud, digital disruption, and social and mobile media, with an in-depth discussion surrounding the rising voice of the Chief […]
GE CMO Linda Boff to Keynote NYC Chief Digital Officer Summit on April 27, 2016
Chief Digital Officers aren’t the only C-level professionals leading digital transformation. Linda Boff, CMO at GE, proves the importance of digital leadership in the marketing function as she helps turn GE into a “digital industrial company.” That’s why we are proud to announce that Linda Boff will be the Featured Keynote Speaker at the NYC CDO […]
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