“The majority of digital strategy has traditionally been focused on driving short term sales,” says Joris Merks-Benjaminsen, Head of Digital Transformation at Google and author of Online Brand Identity. “You can’t lead a company with short term focus, particularly not in a world of exponential change.” It’s clear that digital transformation is a long-term, strategic […]
Tag Archives: David Mathison
Fast Forward to Being Digital: A Strategic Guide for CDOs
By Bruno Berthon: Global Managing Director Cross Industry Strategy, Accenture Strategy at Accenture It is one thing to acknowledge that digital technologies create new threats and even more opportunities. It is quite another to be sure that you have the right digital strategy in place to ride that wave of uncertainty. Business leaders across the world […]
Avoiding Ashley Madison: Balancing Big Data Initiatives With User Security and Consent
Arguably the biggest trust issue facing organisations today in the wake of digital transformation and big data is how users’ data is used. A 2014 TRUSTe consumer data privacy study showed that 92% of US internet users are worried about online privacy, and 89% actively avoid doing business with companies they feel do not protect […]
Chief Digital Officer Sean Cornwell to keynote on “Insights and Learnings from Travelex’s Transformation” at the U.K. CDO Summit
Chief Digital Officer Sean Cornwell will keynote on “Insights and Learnings from Travelex’s Transformation” at the 2nd annual U.K. CDO Summit on 7 October 2015 at 30 Euston Square in London. To hear his keynote, register now. In February 2014, Travelex, the world’s largest foreign exchange bureau, sealed its commitment to digital transformation by hiring their first-ever Chief Digital Officer. Travelex […]
Chief Digital Officer of The Economist Jora Gill to keynote on “How to compete in a constantly changing digital world” at the U.K. CDO Summit
Jora Gill is proof that strategic thinking, innovation, and leadership abilities are three of the most important skills required of the Chief Digital Officer position. Gill is one of an increasing number of CTOs who have made the transition to CDO. Previously Chief Technology Officer at Elsevier and Standard and Poor’s, Gill became Chief Digital Officer […]
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