“Brand is the starting point of all company decisions,” said Joris Merks-Benjaminsen, Head of Digital Transformation at Google and author of “Online Brand Identity: Getting And Keeping Your Brand Future Ready.” Joris doesn’t deal with digital transformation at Google directly, but advises their top 50 advertisers. For him, brand should be at the heart of […]
Tag Archives: Joris Merks-Benjaminsen
Look What Happened at the E.U. Chief Digital Officer Summit in Amsterdam
The CDO Club held its inaugural EU CDO Summit on Wednesday, November 4th, 2015 at the Conservatorium Hotel in Amsterdam, The Netherlands. The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media, with an emphasis on the ascendant role of the Chief Digital Officer […]
Look What Happened at the UK Chief Digital Officer Summit
The CDO Club held its 2nd annual U.K. CDO Summit, presented by Accenture Strategy, on Wednesday, October 7th, 2015 at 30 Euston Square, London. The CDO Summit addressed the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media, with an emphasis on the ascendant role of the Chief […]
Google’s Head of Digital Transformation to Keynote at the Chief Digital Officer Summit in Amsterdam
Great news for digital and data leaders in Europe: Joris Merks-Benjaminsen, Head of Digital Transformation at Google, is returning to his hometown for the inaugural CDO Summit Amsterdam on November 4th, 2015 at the Conservatorium Hotel. He will be repeating his keynote from London, one of the most talked about presentations at the summit, titled […]
How to Future-Proof Your Brand, with Google’s Head of Digital Transformation, Joris Merks-Benjaminsen
“The majority of digital strategy has traditionally been focused on driving short term sales,” says Joris Merks-Benjaminsen, Head of Digital Transformation at Google and author of Online Brand Identity. “You can’t lead a company with short term focus, particularly not in a world of exponential change.” It’s clear that digital transformation is a long-term, strategic […]
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