Gone are the days when companies could succeed in engaging their audience with the blunt equivalent of a megaphone. Billboards and press releases have become expensive background noise when compared to the numerous, innovative ways a company can deliver its story and content using digital engagement. The CDO Club brought together some of the leading […]
Tag Archives: Odgers Berndtson
4 Ways to Turn Insights into Engagement, with Chief Digital Officers from GE, IBM, and Nielsen [VIDEO]
Concurrent with the rise of the Chief Digital Officer has been the title of Chief Data Officer, a role that makes “specific use of data to give the right information to the right person at the right time,” said David Mathison while introducing the “Insights to Engagement” panel, held at the 2014 CDO Summit at […]
Chief Digital Officers Sree Sreenivasan and Perry Hewitt on Digital Transformation in the Arts and Education [VIDEO]
One would be hard pressed to find more fitting representatives for the digital transformation in arts and education than Chief Digital Officers Sree Sreenivasan, at the Metropolitan Museum of Art, and Perry Hewitt, at Harvard University. They spoke about their roles heading the digital departments of the two legendary cultural institutions at a keynote panel […]
What do Chief Digital Officers Do: The 3 Roles CDO’s Must Play to Succeed in Any Industry [Video]
“Digital is ubiquitous, dude,” said David Shing, the self-titled Digital Prophet at AOL, at a panel that explored digital leadership across a variety of industries, held at the 2014 CDO Summit at Time Warner in New York City on April 22, 2014. The panel identified the similarities and differences in the approach, strategy, and management […]
From Chief Digital Officer to CEO: 8 Tips on Making the Transition [VIDEO]
“Chief Digital Officers are next in line to run the show,” said CDO Club founder David Mathison. “If they’re successful in turning an incumbent company around, and bringing it into the digital age, they may be next in line.” As more Chief Digital Officers (CDO’s) became CEO’s last year than ever before, it has become increasingly clear […]
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