Teddy Goff
Digital Director
President Barack Obama 2012

Teddy Goff was the Digital Director for President Obama’s 2012 campaign.

He oversaw 200+ people nationwide, who collectively raised more than $690 million, registered more than a million voters online, built Facebook and Twitter followings of more than 45 and 33 million people respectively, generated more than 133 million video views, ran the largest online advertising program in political history, built groundbreaking tools for online fundraising and campaigning, and organized hundreds of thousands of volunteers and events through their proprietary organizing platform, Dashboard.

As a member of campaign leadership, he also played a critical role in developing and executing the broader campaign’s strategy for fundraising, organizing, and communications.

Before joining the campaign, Teddy served as Associate Vice President for Strategy at Blue State Digital, where he oversaw the account managers and creative teams servicing more than 75 active engagements across the globe.

He also personally directed programs for Senator Edward M. Kennedy, Partners In Health, American Express, Carnegie Hall, and the Metropolitan Museum of Art, among others.

On President Obama’s 2008 campaign, Teddy was responsible for state-level digital campaigns, overseeing everything from email and social media programs to online organizing strategies in more than 25 battleground states.

During the primaries, he helped lead President Obama’s mass email team, writing and editing fundraising, recruitment, and messaging emails and developing communications and segmentation plans.After that campaign, Teddy oversaw the creation and launch of the Obama Administration’s new WhiteHouse.gov as a member of the Presidential Transition Team.

His work on the 2012 campaign has been written about in Rolling Stone, Bloomberg Business Week, New York Magazine, Time, AdAge, BuzzFeed, and elsewhere.


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