“David Mathison’s BE THE MEDIA offers the preposterous idea that broadcasting and publishing need not be exclusive to industrial titans. You (yes, he means you) can take the “big” out of “media” and return this most important feature of democracy to the people. The practical advice offered in this book are ideas whose time has come … and none too soon. For those who’ve come to understand that the “news” and what’s hot in popular culture are decisions made by large corporations, this book is must reading. Here is the hand book for those Americans who want to join and help lead the revolution that is urgently returning to the people, the power of conveying information to a populace starved for new ideas from outside the box of big business commercialism.”

Phil Donahue