“I began my work in media in 1972 as a television camera operator for WCTV. Since then I have never seen a text, guide or college class that provides the information that anyone can use to control their media message so completely. Actually, unless you were a very wealthy person, until now it was impossible. BE THE MEDIA CHANGES EVERYTHING! For politicians and activists too: anyone running for office or any activist with a cause must make BE THE MEDIA a priority for all campaign staff. It should be required reading before a politician ever even announces their candidacy.”

Curtis Walker
2008 Delegate
Democratic National Convention