“Great brands are the same as great stories,” said Amanda Hill, Chief Brands Officer at the BBC Worldwide, at a keynote presented at the inaugural U.K. CDO Summit at the BBC in London, England, on October 29, 2014. The BBC has told engaging stories for the last 90 years. Yet the conversation has been purely […]
How Chief Digital Officers can use Storytelling for Successful Content Marketing – with Top Gear, Dr. Who, and the BBC
What Every Chief Digital Officer Must Know about Identity, with ForgeRock’s Neil Chapman
“What do I replace ‘the man from the Pru’ with?” asked Neil Chapman, SVP and MD International at ForgeRock, at a keynote presented at the inaugural U.K. CDO Summit at the BBC in London, England, on October 29, 2014. “The man from the Pru,’” the classic tag line from Prudential, is not simply one of […]
FinTech Chief Digital Officers Share 7 Top Digital Transformation Strategies [VIDEO]
“The differentiators and the people who will succeed…are those who figure out how to redefine the relationship with the end consumer and perhaps to monetize it in different ways,” said Sean Cornwell, Chief Digital Officer at Travelex. He joined several experts from the financial sector at the “Digital Innovation & Disruption in Fintech” panel, held […]
The CDO Hall of Fame: Chief Digital Officers Who Have Become CEO and Board Directors
As our readers know, the CDO Club is the only company tracking Chief Digital Officers and Chief Data Officers who have become Chief Executive Officer or Board Director/Non-Executive Director. Our research shows, in the first half of 2015 alone, SIX CDOs have graduated to CEO, while THREE CDOs became Board Director/NED. Incredibly, these numbers have already surpassed all of […]