“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel […]
Tag Archives: Chief Data Officer
The Top 10 Ways for Chief Digital Officers to Dominate PR [VIDEO]
Gone are the days when companies could succeed in engaging their audience with the blunt equivalent of a megaphone. Billboards and press releases have become expensive background noise when compared to the numerous, innovative ways a company can deliver its story and content using digital engagement. The CDO Club brought together some of the leading […]
4 Ways to Turn Insights into Engagement, with Chief Digital Officers from GE, IBM, and Nielsen [VIDEO]
Concurrent with the rise of the Chief Digital Officer has been the title of Chief Data Officer, a role that makes “specific use of data to give the right information to the right person at the right time,” said David Mathison while introducing the “Insights to Engagement” panel, held at the 2014 CDO Summit at […]
From Chief Digital Officer to CEO: 8 Tips on Making the Transition [VIDEO]
“Chief Digital Officers are next in line to run the show,” said CDO Club founder David Mathison. “If they’re successful in turning an incumbent company around, and bringing it into the digital age, they may be next in line.” As more Chief Digital Officers (CDO’s) became CEO’s last year than ever before, it has become increasingly clear […]
Global Demand for Chief Digital Officers and Chief Data Officers Continues at a Torrid Pace
In stark contrast to the recent sluggish jobs report from the U.S. Department of Labor, demand for Chief Digital Officers and Chief Data Officers (CDOs) still grows globally at a frantic rate. As projected in our 2014 CDO Talent Map, the CDO Club forecasts that the number of Chief Digital Officers will double again this year, growing […]
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