When he graduated from Harvard Business School, Ken Kragen saw his classmates go on to run megacorporations like IBM, Kodak, and Proctor & Gamble. Yet he decided instead to manage a young, up-and-coming singing group. Within a year he’d taken that group to the number two selling act on RCA Records behind Elvis Presley. Kragen […]
Tag Archives: Chief Digital Officer
How to Lose a Customer in 76 Seconds or Less: Secrets to High Impact Targeting [Infographic]
Did you know that, on average, consumers won’t wait more than 76 seconds if they need help during their online journey before they abandon your site for another? Today’s savvy consumers want access to information and support instantly, and if they don’t find what they need quickly, they will look for it somewhere else. Every […]
Top Ten Social Media Tips from Oprah, President Obama, and Lady Gaga [VIDEO + infographic]
Can businesses take lessons about social media from politicians and celebrities? Yes, they can—and they should. People in politics and global entertainment are on the front lines in the strategic use of social media. Here at the CDO Club we have been fortunate to have leaders from both worlds share their social media secrets during […]
Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit
“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel. Maggiore was one of four prominent digital executives discussing the pitfalls […]
Obama for America’s Digital Director Teddy Goff Shares Secrets of His Success at Chief Digital Officer Summit (VIDEO)
“People trust their friends, not political rhetoric.” The implications of that truth were shared by Teddy Goff, Digital Director of Barack Obama’s 2008 and 2012 presidential campaigns, and a featured speaker at the inaugural Chief Digital Officer Summit, held at Thomson Reuters world headquarters in New York City in February 2013. Goff was introduced by […]
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