Tag Archives: Chief Marketing Officer
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How to Use Social Media to Engage Your Event Audience, with IBM, Mutual Mind, and Thomas Power [VIDEO]

Chief Digital Officer Summit organizers were caught by surprise the first time a CDO Summit event trended on Twitter. The inaugural U.K. CDO Summit, held on 29th October 2014, was an intimate gathering of little more than a hundred digital and data leaders from the U.K. and Europe. Yet what this audience lacked in size […]

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6 Digital Transformation Strategies for Chief Digital Officers [VIDEO]

“Digital is at the heart of everything, and it’s an ongoing investment we need to make,” said Jacqueline de Rojas, Area VP for Citrix in Northern Europe and President at techUK. She’s right: companies that are “digital masters” are 26% more profitable than their industry competitors. And most times, the burden of successful digital transformation […]

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4 Things Chief Digital Officers Must Do to Become CEO or Board Director / NED [VIDEO]

This month yet another Chief Digital Officer made the transition to CEO/President, when Joachim Janssen was named CEO at Viessmann Group. That means in 2016, three CDOs have already become CEO, and one was named Non-Executive Director (or ‘NED,’ a.k.a. ‘Board Director’ here in the States). And those are just the ones we’ve reported on […]

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Top 5 Customer Experience Strategies for Chief Digital Officers in Retail [VIDEO]

“Not everybody shops online, and not everybody shops offline,” said Faisal Masud, CDO & EVP of Global E-Commerce at Staples. Masud highlights just how interesting and complex the challenge of a retail Chief Digital Officer can be. You’re neither completely online nor off. Doomsayer predictions that every brick-and-mortar store would be demolished and replaced with […]

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Andrew Therriault

Chief Data Officer JOBS Update for May 2016

Welcome back to our Chief Data Officer JOBS Update, through May 2016. In this issue, we list new Chief DATA Officer appointments for May; two dozen CDOs who made the news last month; and new open CDO positions globally. These are exciting times to be a leader in building a data-driven culture! [bctt tweet=”Wow! Look at […]

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