Chief Digital Officers are often tasked with transforming an incumbent organization. One of the primary drivers for this change is the way in which digital has transformed the customer experience–making interactions easier, faster, and more efficient for all parties involved. Can you think of a process more deserving of the digital treatment than taxes? Outside […]
Tag Archives: Chief Marketing Officer
8 Strategies for Digital Transformation with Ralph Rivera, the Man Who Helped Transform the BBC
Four years is a lifetime in digital. When Ralph Rivera joined the BBC in 2010 as Director of Future Media, the future of that lauded British organization was being openly questioned. “There is no such thing as ‘The’ BBC,” Rivera said. “In fact, BBC is more like AOL Time-Warner than IBM…. It’s actually more like […]