“While certainly there’s sweeping change…as much as audiences are changing in how they consume content, what we do know is that they still love content.” So said Kristen O’Hara, Chief Marketing Officer at Time Warner Inc., while adroitly moderating a powerful panel peopled by digital all-stars titled “The Entertainment Ecosystem” held at the Chief Digital Officer Summit at […]
Tag Archives: Chief Marketing Officer
Top 10 Customer Engagement Tips from Ad Agency Chief Digital Officers
“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel […]
The Top 10 Ways for Chief Digital Officers to Dominate PR [VIDEO]
Gone are the days when companies could succeed in engaging their audience with the blunt equivalent of a megaphone. Billboards and press releases have become expensive background noise when compared to the numerous, innovative ways a company can deliver its story and content using digital engagement. The CDO Club brought together some of the leading […]
4 Ways to Turn Insights into Engagement, with Chief Digital Officers from GE, IBM, and Nielsen [VIDEO]
Concurrent with the rise of the Chief Digital Officer has been the title of Chief Data Officer, a role that makes “specific use of data to give the right information to the right person at the right time,” said David Mathison while introducing the “Insights to Engagement” panel, held at the 2014 CDO Summit at […]
Chief Digital Officers Sree Sreenivasan and Perry Hewitt on Digital Transformation in the Arts and Education [VIDEO]
One would be hard pressed to find more fitting representatives for the digital transformation in arts and education than Chief Digital Officers Sree Sreenivasan, at the Metropolitan Museum of Art, and Perry Hewitt, at Harvard University. They spoke about their roles heading the digital departments of the two legendary cultural institutions at a keynote panel […]
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