When he graduated from Harvard Business School, Ken Kragen saw his classmates go on to run megacorporations like IBM, Kodak, and Proctor & Gamble. Yet he decided instead to manage a young, up-and-coming singing group. Within a year he’d taken that group to the number two selling act on RCA Records behind Elvis Presley. Kragen […]
Tag Archives: CMO
Top Ten Social Media Tips from Oprah, President Obama, and Lady Gaga [VIDEO + infographic]
Can businesses take lessons about social media from politicians and celebrities? Yes, they can—and they should. People in politics and global entertainment are on the front lines in the strategic use of social media. Here at the CDO Club we have been fortunate to have leaders from both worlds share their social media secrets during […]
Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit
“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel. Maggiore was one of four prominent digital executives discussing the pitfalls […]
Chief Digital Officer David Payne: Gannett Breaks New Ground by Revamping USA Today’s Digital Platform (VIDEO)
“Innovation only happens if you are pissed off…it has to be driven by a passion for fixing something.” That’s the view of David Payne, SVP and Chief Digital Officer at Gannett Company, explaining what spurred him to take on the risk of completely revamping USA Today’s digital presence. Payne talked about that overhaul, as well […]
Music Execs Share Digital Strategies at Chief Digital Officer Summit (VIDEO)
The recorded music industry was the first media business to be disrupted by the digital revolution. And it was hit hard. In 1999 the industry’s global revenue was $38 billion, but by 2012 that number had fallen to $16.5 billion. Yet, recent news for the industry is good. In 2012, revenues for the music business […]
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