“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel […]
Tag Archives: OSF
The Top 10 Ways for Chief Digital Officers to Dominate PR [VIDEO]
Gone are the days when companies could succeed in engaging their audience with the blunt equivalent of a megaphone. Billboards and press releases have become expensive background noise when compared to the numerous, innovative ways a company can deliver its story and content using digital engagement. The CDO Club brought together some of the leading […]
4 Ways to Turn Insights into Engagement, with Chief Digital Officers from GE, IBM, and Nielsen [VIDEO]
Concurrent with the rise of the Chief Digital Officer has been the title of Chief Data Officer, a role that makes “specific use of data to give the right information to the right person at the right time,” said David Mathison while introducing the “Insights to Engagement” panel, held at the 2014 CDO Summit at […]
Chief Digital Officers Sree Sreenivasan and Perry Hewitt on Digital Transformation in the Arts and Education [VIDEO]
One would be hard pressed to find more fitting representatives for the digital transformation in arts and education than Chief Digital Officers Sree Sreenivasan, at the Metropolitan Museum of Art, and Perry Hewitt, at Harvard University. They spoke about their roles heading the digital departments of the two legendary cultural institutions at a keynote panel […]
What do Chief Digital Officers Do: The 3 Roles CDO’s Must Play to Succeed in Any Industry [Video]
“Digital is ubiquitous, dude,” said David Shing, the self-titled Digital Prophet at AOL, at a panel that explored digital leadership across a variety of industries, held at the 2014 CDO Summit at Time Warner in New York City on April 22, 2014. The panel identified the similarities and differences in the approach, strategy, and management […]
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