Jonathan Becher: Chief Digital Officer at SAP

Digital transformation is a term that has clearly taken its place in the current business lexicon.

But what does it really mean?

How can Chief Digital Officers separate hype from reality?

SAP’s Chief Digital Officer Jonathan Becher believes that successful digital transformation has three main elements:

Click here to find out what they are!

Becher served as SAP’s Chief Marketing Officer from Spring 2011 to November 2014, when he was named Chief Digital Officer and head of the SAP Digital business unit.

Under his leadership, SAP Digital is helping individual business consumers discover, buy, use, and renew offerings in an entirely digital interaction.

He joins the ranks of CDOs who previously held CEO titles (3 times!), and was named one of the world’s most influential CMOs by Forbes Magazine.

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