Linda Boff, Chief Marketing Officer at GE, was today recognized as U.S. Chief Digital Officer of the Year 2016 by the CDO Club, the world’s largest community of C-suite digital and data leaders. Boff is being recognized for her leadership in transforming the GE brand as the company becomes a ‘Digital Industrial’ company. [bctt tweet=”Linda […]
Transforming Traditional Businesses into Digital Leaders, with Centric Digital’s Brian Manning at the NYC CDO Summit on April 27
“From the mechanical innovations of the First Industrial Revolution to the emergence of computers and the Internet of the 3rd, the business world has been in a state of radical transformation since 1760,” explains Brian Manning, co-founder, president and CDO of Centric Digital. “We’re now moving into the Fourth Industrial Revolution, which isn’t some lofty […]
GE CMO Linda Boff to Keynote NYC Chief Digital Officer Summit on April 27, 2016
Chief Digital Officers aren’t the only C-level professionals leading digital transformation. Linda Boff, CMO at GE, proves the importance of digital leadership in the marketing function as she helps turn GE into a “digital industrial company.” That’s why we are proud to announce that Linda Boff will be the Featured Keynote Speaker at the NYC CDO […]
Digital Success Principles with Chief Digital Officers from the City of Boston, IBM, and SAP, at the NYC CDO Summit
Create a list of your top success principles for digital transformation. Would your guidelines work in different industries and sectors, even non-profit or public sector? Do they apply to both incumbents as well as disruptors? While no two organizations (or Chief Digital Officers) are the same, the very best strategies share some common threads such […]