Top Skills Chief Digital Officers Need to Become CEOs and Board Directors, with Larry Kramer

Larry Kramer

Last year, eleven (11) Chief Digital Officers became CEO and five (5) CDOs became board directors/non-executive director (NED).

That number has grown every year since we started tracking it in 2011.

That’s partly because, as digital strategy becomes integral to an organization’s overall strategy, the skills and leadership required of a CDO become necessary for the CEO, and all members of the C-Suite.

That’s exactly how Larry Kramer became Chairman of the Board, and more recently, interim CEO at The financial news service needed a seasoned veteran, someone with a wide range of experience.

Kramer is a perfect fit. In his previous role as publisher of USA Today, Kramer re-imagined the iconic newspaper as a digital first news organization.

Under his leadership, USA Today increased mobile page views by 50% and visitors by 150%, as well as expanding to new markets while winning numerous journalism and product awards.

Larry is also a board member at Gannett Co. Inc.Harvard Business School Publishing; and MDC Partners; and a trustee of Syracuse University.

He was previously Chairman and Board member of BlackArrow; President and Publisher of USA Today; Director with American Media Inc., Discovery Communications; and, as well as President of Digital Media at CBS; and Chairman, CEO, and founder of CBS Marketwatch.

That’s why we’ve engaged Larry Kramer for an important fireside chat at the NYC CDO Summit, presented by Centric Digital and hosted by Thomson Reuters on April 27, 2016.

[bctt tweet=”See Larry Kramer @lkramer @Gannett @TheStreet @HarvardHBS @MarketWatch @SyracuseU at #CDOSummitNYC!” via=”no” url=”no”]

In this intimate conversation, Kramer will be interviewed by digital media veteran Robertson Barrett, President at Hearst Newspaper Digital.


From Bytes to Board panel at the U.K. CDO Summit 2015

Larry also serves on the Advisory Boards to the Newhouse School (chairman), and Jib Jab Media Inc. He was a founding board member and former Chairman of The Online Publishers Association.


Saul Klein’s Fireside Chat at the U.K. CDO Summit 2014

From 2005-2007, he served as the first President of CBS Digital Media, where he launched or relaunched several websites including,, and

While there, he created March Madness on Demand (the web broadcast of the NCAA Basketball Tournament), put CBS TV shows on the web, and created distribution partnerships with Google, Amazon, Apple I-tunes, Yahoo and Verizon for CBS content. He continued to serve as an Adviser to CBS until April 2008, when he became a Senior Advisor to Polaris Venture Partners, a venture capital firm.

Prior to joining CBS, Kramer was Chairman, CEO and Founder of MarketWatch, Inc. (NASDAQ: MKTW), also known as CBS MarketWatch, until its sale to Dow Jones for $528 million in January 2005. He incubated the company at Data Broadcasting, in 1995, and rolled it out as a separate business in 1997 with Data Broadcasting Corp. and CBS as the main shareholders, launching in October 1997, taking it public in January 1999, and making three acquisitions to build the business along the way.

He had joined Data Broadcasting Corp. as Vice President in 1994, following its acquisition of his first startup, DataSport. As founder, President and Executive Editor of DataSport Inc. from 1991 to 1994, he created SporTrax, a hand-held sports information monitor, which was a subscription product launched under a marketing agreement with The Sporting News.


Keyvan Peymani’s Fireside Chat at the NYC CDO Summit 2015

Prior to founding DataSport, Kramer spent more than 20 years in journalism as a reporter and editor. He started his career in 1974 as a reporter for the San Francisco Examiner. In 1977, he became a financial reporter for the Washington Post. In 1980, the Post promoted him to executive editor of the Trenton (N.J.) Times. In 1982, he returned to the Post to serve first as assistant to Executive Editor Benjamin C. Bradlee, and later as assistant managing editor and metro editor. In 1986, he returned to the San Francisco Examiner as its editor.

In 1991, he left the Examiner to become an entrepreneur and launched DataSport and then

While a journalist, he won several awards for reporting, including the National Press Club Award, The Associated Press Award for news writing and The Gerald Loeb award for business reporting. His staffs won two Pulitzer Prizes.

Kramer was previously an adjunct professor of Media Management at the Newhouse School of Communications at Syracuse University, and author of C-Scape: Conquer the Forces Changing Business Today.

Robertson BarrettRobertson Barrett is also a digital media veteran, who previously oversaw Yahoo’s owned and operated media properties, content strategy and major partnerships, as well as Yahoo Media’s collaboration with Yahoo Product divisions.

As vice president of Yahoo News and Yahoo Finance from 2011 to early 2014, Barrett was instrumental in spearheading several innovative initiatives, such as Yahoo’s groundbreaking on-air and online integration with ABC News and user-centric coverage of the 2012 presidential race.

Don’t miss your chance to gain valuable insights from Larry Kramer’s decades of both executive, boardroom, and media experience.

Register now to attend his fireside chat at the NYC CDO Summit, presented by Centric Digital and hosted by Thomson Reuters on April 27, 2016.

Need more information? Check out these past posts:

[bctt tweet=”Learn how to go from CDO to CEO/Board Director at #CDOSummitNYC presented by @CentricDigital on April 27, 2016!” via=”no” url=”no”]

See Select NYC Speakers:

Lauren_Lockwood Kevin-Eagan Susan-Poulton

Lauren Lockwood
Chief Digital Officer
City of Boston

Kevin Eagan
General Manager
IBM Digital

Susan Poulton
Chief Digital Officer
The Franklin Institute

Jonathan_Becher Linda-Boff Kevin_Bandy

Jonathan Becher
Chief Digital Officer

Linda Boff
Chief Marketing Officer

Kevin Bandy
SVP, Chief Digital Officer

Sharon_Feder Larry_Kramer Catherine-Devine

Sharon Feder
Chief Digital Officer
Rachael Ray/
Watch Entertainment

Larry Kramer
Harvard Business
School Publishing

Catherine Devine
Chief Digital Officer
American Museum of
Natural History

See All NYC Speakers Here >

If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.

Register today for the NYC CDO Summit presented by Centric Digital, hosted at Thomson Reuters on April 27, 2016.

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Want to know what to expect at CDO Summit events?
Watch this quick video to find out:

The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”

Eric Hellweg
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review

“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”

Teddy Goff
Digital Director
President Barack Obama 2008 and 2012

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”

Perry Hewitt
Chief Digital Officer
Harvard University

“Congratulations to David Mathison and his team on the simply amazing job they did on the inaugural Chief Digital Officer Summit. Probably the most informative, insightful, on target, entertaining, collaborative, thought provoking, and inspiring conferences I have ever attended. I learned more about my business and what I do in the past 12 hours than I have from any research white paper, articles or blogs over the past 12 months. The range of topics and speakers assembled were incredibly diverse, informative, collaborative, and most of all, inspiring. It has invigorated me to be the best possible professional CDO I can be. David Mathison’s skills as a moderator were impeccable, bringing out the best of the speakers and keeping the conversation flowing. His intimate and insightful knowledge of this space is only out-shined by his humility and graciousness. Kudos to David and his organizing team.”

Mark Keys
Vice President, Client Solutions
Moving Interactive

More Endorsements

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