Welcome back to our Chief Digital Officer JOBS Update, which includes the following features: New Chief Digital Officer placements from January 2015: Congratulations to the new Chief Digital Officers at Agency Creative, Harland Clarke Holdings, Lincoln Center for the Performing Arts, Nobel Media, and TNS, among others. Welcome to the CDO Club! Chief Digital Officer ‘movers and […]
Tag Archives: “Chief Marketing Technologist”
Everything you need to know about Chief Digital Officers and Chief Data Officers in 28 minutes [VIDEO]
David Mathison, founder of the CDO Club and curator of the CDO Summit, summed up the importance of Chief Digital Officers and Chief Data Officers in one tweet: “If you’re lacking a digital transformation strategy, it’s not just your company that’s at risk. Entire industries are at risk,” Mathison said at the inaugural U.K. CDO […]
Top 10 Customer Engagement Tips from Ad Agency Chief Digital Officers
“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel […]
The Top 10 Ways for Chief Digital Officers to Dominate PR [VIDEO]
Gone are the days when companies could succeed in engaging their audience with the blunt equivalent of a megaphone. Billboards and press releases have become expensive background noise when compared to the numerous, innovative ways a company can deliver its story and content using digital engagement. The CDO Club brought together some of the leading […]
4 Ways to Turn Insights into Engagement, with Chief Digital Officers from GE, IBM, and Nielsen [VIDEO]
Concurrent with the rise of the Chief Digital Officer has been the title of Chief Data Officer, a role that makes “specific use of data to give the right information to the right person at the right time,” said David Mathison while introducing the “Insights to Engagement” panel, held at the 2014 CDO Summit at […]
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