41. Jim Mollica, Head of Digital & Content, Under Armour Athletic apparel is hardly an area where marketers would expect digital media to make a difference, but Mollica has applied channels such as Snapchat and gamification features to put Under Armour front and center with immersive experiences. And in keeping with the company’s disruptive profile—designing […]

31. Karna Crawford, Managing Director, Head of Marketing & Digital, J.P. Morgan Chase Crawford started out as a scientist and found she would rather connect people. Then, while at the Coca-Cola Co., she discovered her leadership abilities and set out on a CMO track. But she came into her own as the connector between marketing […]

21. Jim Umberger, VP Digital Marketing, CRM, Consumer Loyalty & Engagement, Allergan Engagement and loyalty have been the backbone of Umberger’s recent career, at companies as varied as Walgreen’s and restaurant chain P.F. Chang. At Walgreen’s, Umberger played a lead role in the launch of the Balance Rewards loyalty program, leading both marketing and strategy […]

11. Lubomira Rochet, CDO, L’Oréal Makeup is a business of fashion and trends, and L’Oreal has made fast digital change a central business strategy thanks to Rochet’s efforts. The company’s digital staff has grown from over a hundred people at the start of the decade to more than 1,000 today; more than a quarter of […]