Daniel Heaf (BBC), Jason Seiken (PBS), and Albert Cheng (Disney/ABC)

“We want our digital studio to produce PBS quality—with a YouTube sensibility.”

That’s the goal of Jason Seiken, founder of PBS Digital Studios and one of the digital broadcasting executives attending the first Chief Digital Officer (CDO) Summit held at Thomson Reuters world headquarters at 3 Times Square in New York City in February 2013.

Seiken and three other executives at the Summit’s Broadcasting panel strategized how to be creative and competitive in an increasingly digital broadcasting world.

Seiken’s statement reflected the challenge facing broadcasting CDOs, as they create new forms of programming, integrate digital business practices, and disrupt existing ways of doing business. And they need to do so while maintaining smooth dealings with their more traditional-minded colleagues and legacy parts of their organization.

Joining Seiken on the Broadcasting panel were (from left to right):

• Daniel Heaf: EVP and Managing Digital Director, BBC Worldwide
• Jason Seiken: Founder at PBS Digital Studios (now Chief Content Officer and Editor in Chief at the Telegraph)
• Albert Cheng: EVP & Chief Product Officer, Digital Media at Disney/ABC Television
• Jason Tafler: Chief Digital Officer at Rogers Communications
• Esmeralda Swartz (moderator): Chief Marketing Officer at Metratech

Click below to watch the video of the panelists exploring the theme “What does digital change mean for broadcasters?”.....

*The rest of this article is for CDO Club members only*

If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the fast-approaching NYC Chief Digital Officer Summit, presented by Capgemini on April 29 2015.

Take advantage of our Super Early Bird Discount  for New York City in April 2015, Amsterdam in July 2015, Toronto in September 2015, London in October 2015, and Sydney in February 2016.  Reserve your place now:

NYC 2015 Speakers:

Dr. Didier Bonnet SVP and Global Practice Leader Capgemini Consulting	Jessica Federer Chief Digital Officer Bayer	Jo Ann Saitta Chief Digital Officer The CDM Group
Johanna Murphy CMO & Digital Director Ivanka Trump	Sree Sreenivasan Chief Digital Officer Metropolitan Museum of Art	Sumita Singh Senior Vice President Marketing, Corporate Markets Elsevier

The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”

Eric Hellweg
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review

“The Chief Digital Officer Summit was outstanding. Why? Candid panels with top players in the digital community. Splendid break-time conversations. And, savvy facilitation, Mathison Style.”

Margaret Molloy
Chief Marketing Officer
Velocidi

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”

Perry Hewitt
Chief Digital Officer
Harvard University

“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”

Laxmi Wordham
Chief Digital Officer
The Michael J. Fox Foundation for Parkinson’s Research

More Endorsements