“Brand is the starting point of all company decisions,” said Joris Merks-Benjaminsen, Head of Digital Transformation at Google and author of “Online Brand Identity: Getting And Keeping Your Brand Future Ready.” Joris doesn’t deal with digital transformation at Google directly, but advises their top 50 advertisers. For him, brand should be at the heart of […]
Tag Archives: CMO
EU Chief Digital Officer of the Year, Patrick Hoffstetter, on Digital Transformation at Renault [VIDEO]
Imagine a checklist of some of the biggest challenges a Chief Digital Officer can face. Renault’s Patrick Hoffstetter has probably been dealing with all of them since becoming CDO at the French automaker in 2011: Bringing innovation to a 116 year-old legacy organization Implementing digital transformation to a network of 120,000 employees in 118 countries […]
Why and How Chief Digital Officers Can Cut Through the BS, with Richard Kramer
“I’m probably the only person you know who makes their money in the financial markets by telling the truth,” said Richard Kramer, Founder and Managing Director at Arete Research. The digital sector has seen so much hype and bombastic promise in the last few years that organizations are beginning to demand a more independent and […]
How Chief Digital Officers Can Deal With Digital Disruption in Banking
“Banking is necessary but banks are not.” While this infamous prediction from Bill Gates hasn’t come true yet, it might if banks don’t respond properly to digital disruption, said James Haycock, Managing Director at Adaptive Lab. In his presentation “Bye Bye Banks?” held at the 2nd annual U.K CDO Summit, presented by Accenture Strategy, on […]
5 Ways Chief Data Officers Can Balance Big Data Initiatives with User Consent [VIDEO]
Arguably the biggest trust issue facing organizations today in the wake of digital transformation and big data initiatives is how users’ data is used. A 2014 TRUSTe consumer data privacy study showed that 92% of US internet users are worried about online privacy, and 89% actively avoid doing business with companies they feel do not protect their data privacy. […]
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