3 Things Every Chief Digital Officer Needs to Know to Become a Board Director

Starbucks CDO & EVP of Digital Ventures Adam Brotman joined the board of Neiman Marcus Group in May 2014

Despite the phenomenal growth in the number of Chief Digital Officers and Chief Data Officers, it appears—oddly—that the majority of corporate boards still lack digital depth.

“This is crazy!” said David Mathison, founder of the CDO Club and curator of the CDO Summit, when discussing the digital talent gap in the boardroom during his CDO Talent Map presentation at the inaugural U.K. Chief Digital Officer Summit at the BBC in London, England, on October 29, 2014.

Mathison shared two recently published articles, one from the Harvard Business Review titled “Do You Have the Digital Leaders You Need?” and the other, reported in the U.K. Telegraph, which was headlined “British Boardrooms Suffering from a Digital Deficit.”

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Chief Digital Officer 2014 U.K. Talent Map “Do You Have the Digital Leaders You Need?”

The Harvard Business Review reported that only nine companies—less than 2% of the Fortune 500—have boards that are considered to be “highly digital.”

Similarly, the Telegraph article revealed that only three companies on the FTSE 100 and FTSE 250 have three or more tech-savvy board members.

“If disruption is happening in every industry—in publishing it’s making the audience have a direct relationship with the author, and musicians have a direct relationship with their fans—why can’t boards have a direct relationship with this digital talent?” asked Mathison.

Readers interact direct w/authors, listeners interact direct w/musicians, why cant boards interact direct w/digital talent @BeTheMedia Click To Tweet

In spite of these troubling statistics, the demand for digitally savvy board members is there.

Almost a dozen Chief Digital Officers became board members in the last two years, including Starbucks CDO Adam Brotman, who joined the board of Neiman Marcus Group. So making the transition is not only possible but also profitable for all those involved.

What do Chief Digital Officers need to know to succeed on this path?

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Saul Klein, Partner at Index Ventures at the Chief Digital Officer Summit London 2014

Enter Saul Klein, a partner at Index Ventures, who made the jump from digital entrepreneur to board member and investor in some of the digital economy’s most successful companies. Today Index Ventures has an active portfolio of about 140 companies in 39 cities in 20 countries, with a combined 2013 revenue of six and a half billion euros.

“The boards are paying attention, but often they’re like deer in the headlights—they don’t know what to do,” said Klein. “Clearly, in the sectors where the disruption is beyond obvious, like media, entertainment, and retail, boards are really paying attention.”

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Saul Klein’s keynote “From CXO to NED: How to Enter the Boardroom”

Then why are so many boards still lacking in these skills? “Boards are not being held accountable by their investors, from a governance perspective, on how important these issues are,” explained Klein. He said this should quickly change in the next few years, however, as more concrete benchmarks arise to gauge a company’s digital competitiveness. “Boards will start to pay attention…when your investors start saying, ‘I’m going to buy X rather than you,’” he remarked.

Investors are already starting to ask tough questions of every company’s digital competency. Klein has analyzed the IT spending of the Forbes 2000 list: “Pretty much every company on that list is spending a billion dollars or more on IT. As a percentage of revenue that’s tiny, but as a strategic investment, it’s potentially huge,” he said.

“And it’s not how much you spend, it’s how you spend it. If you don’t have people around the board or on the exec team able to ask those questions, then it’s very, very hard.”

Klein explained several things every Chief Digital (or Chief Data) Officer must understand to enter the boardroom and succeed.....

*The rest of this article is for CDO Club members only*





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If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the Chief Digital Officer Summit.

Take advantage of our Super Early Bird Discount for Amsterdam, London in October 2015, Sydney in February 2016, NYC in April 2016, and Toronto in July 2016. Reserve your place now:

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The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

“The Chief Digital Officer Summit was engaging as much as it was informative. Bringing these incredible leaders together in one place and for one day speaks to David Mathison’s extensive network, his ability to understand the needs of his clients, and to be ahead of the curve in this important space. It was a great use of my time, and I learned more than I ever thought I would. Great networking as well!”
Sandy Soto
VP Executive Talent Acquisition
HSNi

“The Chief Digital Officer Summit was a very relevant topic for today’s times. I was impressed by the caliber and diversity of the panel speakers, all of whom had something unique and valuable to offer. A great opportunity to learn from the best.”
Amanda Jones-Orengo
Director
Towers Watson

  “Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
Eric Hellweg
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review

“The Chief Digital Officer Summit was outstanding. Why? Candid panels with top players in the digital community. Splendid break-time conversations. And, savvy facilitation, Mathison Style.”
Margaret Molloy
Chief Marketing Officer
Velocidi

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