“While certainly there’s sweeping change…as much as audiences are changing in how they consume content, what we do know is that they still love content.”
So said Kristen O’Hara, Chief Marketing Officer at Time Warner Inc., while adroitly moderating a powerful panel peopled by digital all-stars titled “The Entertainment Ecosystem” held at the Chief Digital Officer Summit at the Time Warner Center in New York City on April 23, 2014.
“There’s also a renaissance happening, particularly in the television industry.”
O’Hara pointed to positive trends accompanying the recent changes in the industry, including more scripted series being created, more distribution outlets than ever before, and the migration of talent from the silver screen to television, as was the case with Kevin Spacey and the Netflix series House of Cards.
“The power of a Real Housewives fan with a mobile phone — now, that’s true engagement,” said Lisa Hsia, Executive Vice President of Digital at Bravo and Oxygen Media.
So how can the traditional entertainment industry take advantage of these powerful trends? In this two-part blog post, panelists explore these questions and more, and identify 10 tips to help transform entertainment content and audience engagement.
Participants included, from left to right:
- Kristen O’Hara (Moderator): Chief Marketing Officer at Time Warner Inc.
- Thomas Gewecke: Chief Digital Officer and Executive Vice President of Strategy and Business Development at Warner Bros.
- Dan Suratt: Executive Vice President of Digital Media and Business Development at A&E Networks
- Kristin Frank: Executive Vice President at Connected Content Group (MTV, VH1, CMT, LOGO at Viacom)
- Lisa Hsia: Executive Vice President of Digital at Bravo and Oxygen Media.
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