5 Powerful Content Strategies from Top Chief Digital Officers & EVPs at A+E, Bravo, Time Warner, Viacom, & Warner Bros [VIDEO Part 1]

Moderator of the “The Entertainment Ecosystem” panel Kristen O’Hara, Chief Marketing Officer at Time Warner Inc.

“While certainly there’s sweeping change…as much as audiences are changing in how they consume content, what we do know is that they still love content.”

So said Kristen O’Hara, Chief Marketing Officer at Time Warner Inc., while adroitly moderating a powerful panel peopled by digital all-stars titled “The Entertainment Ecosystem” held at the Chief Digital Officer Summit at the Time Warner Center in New York City on April 23, 2014.

“There’s also a renaissance happening, particularly in the television industry.”

[bctt tweet=”#VIDEO 5 Powerful Content Strategies from Top Digital Leaders (Part 1) CDO Summit NY https://cdoclub.com/entertainment-ecosystem” via=”no” url=”no”]

O’Hara pointed to positive trends accompanying the recent changes in the industry, including more scripted series being created, more distribution outlets than ever before, and the migration of talent from the silver screen to television, as was the case with Kevin Spacey and the Netflix series House of Cards.

“The power of a Real Housewives fan with a mobile phone — now, that’s true engagement,” said Lisa Hsia, Executive Vice President of Digital at Bravo and Oxygen Media.

So how can the traditional entertainment industry take advantage of these powerful trends? In this two-part blog post, panelists explore these questions and more, and identify 10 tips to help transform entertainment content and audience engagement.

Participants included, from left to right:

  • Kristen O’Hara (Moderator): Chief Marketing Officer at Time Warner Inc.
  • Thomas Gewecke: Chief Digital Officer and Executive Vice President of Strategy and Business Development at Warner Bros.
  • Dan Suratt: Executive Vice President of Digital Media and Business Development at A&E Networks
  • Kristin Frank: Executive Vice President at Connected Content Group (MTV, VH1, CMT, LOGO at Viacom)
  • Lisa Hsia: Executive Vice President of Digital at Bravo and Oxygen Media.

View video below.....

*The rest of this article is for CDO Club members only*





NOTE: The CDO Club is now a membership site. You’ll need to register in order to continue enjoying our posts. To register or for more information, click here.

If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the Chief Digital Officer Summit.

Take advantage of our Super Early Bird Discount for Amsterdam, London in October 2015, Sydney in February 2016, NYC in April 2016, and Toronto in July 2016. Reserve your place now:

Register Now

The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

“The Chief Digital Officer Summit was engaging as much as it was informative. Bringing these incredible leaders together in one place and for one day speaks to David Mathison’s extensive network, his ability to understand the needs of his clients, and to be ahead of the curve in this important space. It was a great use of my time, and I learned more than I ever thought I would. Great networking as well!”


“The Chief Digital Officer Summit was a very relevant topic for today’s times. I was impressed by the caliber and diversity of the panel speakers, all of whom had something unique and valuable to offer. A great opportunity to learn from the best.”

Amanda Jones-Orengo
Director
Towers Watson

“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”


“The Chief Digital Officer Summit was outstanding. Why? Candid panels with top players in the digital community. Splendid break-time conversations. And, savvy facilitation, Mathison Style.”

More Endorsements

< More News

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Comments are closed.

SIGN UP FOR UPDATES:

Yes, sign me up! By submitting this form, I agree and consent to receive emails from Innovation Exchange LLC (IXL), the corporate entity for the CAIO Summit/Club, CDO Summit/Club, and Web3 Summit/Club. I understand and accept that IXL may use my personal data as described in IXL’s Privacy Policy. I may opt-out and withdraw my consent at any time via the unsubscribe link at the bottom of every email.