Need an example of the impact digital has had on sports in Australia?
Take the venerable Australian Open tennis tournament that took place in Melbourne in January:
While the actual matches were played in much the same way, digital innovation allowed the event organisers to increase fan engagement and secure greater revenues than ever before.
Fans were updated with match statistics in real time with a Tournament Notifications Dashboard from IBM Analytics, while promotional campaigns using fan generated content on social media boosted not only engagement but also sponsor visibility.
No sector is immune from digital disruption: even iconic sports organisations need to embrace digital to find new sources of revenue and ultimately keep fans interested.
That’s why we’re holding a moderated panel titled “Digital And The Future Of Sports And Fan Engagement” at the inaugural Sydney CDO Summit on 1 March 2016 hosted at the UTS Business School and presented by Accenture Digital.
The panel will discuss how sporting and cultural organisations can create a vibrant future using digital, data, analytics, the cloud, and customer engagement strategies.
The panel will include:
A digital pioneer for over twenty-five years, Scott leads Accenture’s Media & Entertainment practice across Australia and New Zealand. An accomplished entrepreneur, musician and operating executive Scott has lead digital transformations at Sony, Bertelsmann, The Motion Picture Association of America and Merrill Lynch & Co as well as the iconic start-ups Data Broadcasting Corporation, Firstlook.com and Ruckus.
Rob Clarke has spent over 25 years in senior management positions across a variety of industries including advertising, professional sports administration, financial services, digital IT and import distribution, including the Australian Rugby Union, the Melbourne Rebels, Brumbies Rugby, Bcom3, Leo Burnett, and others.
Chris Gross Heads up Marketing, Brand and Social Media at Fox Sports for the last three and a half years, his dream job. Prior to this Chris spent four years at Vodafone as Head of Social Media and Video.
Andrew Reid is General Manager of TEG Analytics, one of Australia’s largest ecommerce and data platforms. Andrew has more than 17 years experience in digital business management, covering the inter-related fields of data management, analytics, digital marketing, market research and marketing automation.
Kane Washington spent the last six years at Cricket Australia. He redesigned the organisation’s digital products, including the website, which later became the #1 cricket website in Australia, peaking at over 1 million unique users per month, and an app which reached a unique audience of 750,000 people. He previously held positions at Telstra and Accenture.
Rod van Onselen is the General Manager of Online at Sportsbet, Australia’s largest pure play e-commerce company. He joined Sportsbet two years ago to lead a team of Product, Online Marketing, Innovation and Analytics specialists and build a market leading digital capability.
Rod’s diverse experience covers a range of business growth, strategy, and transformation roles across corporate, management consulting and start-up environments.
Don’t miss this chance to meet Australia’s digital leaders – register now to save your seat at the inaugural Sydney CDO Summit.
See Select Sydney Speakers:
If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.
Register today for the Sydney CDO Summit on 01 March, 2016, hosted at the UTS Business school and presented by Accenture Digital.
The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review
President Barack Obama 2008 and 2012
Chief Digital Officer
Vice President, Client Solutions