Need an example of the impact digital has had on sports in Australia?
Take the venerable Australian Open tennis tournament that took place in Melbourne in January:
While the actual matches were played in much the same way, digital innovation allowed the event organisers to increase fan engagement and secure greater revenues than ever before.
Fans were updated with match statistics in real time with a Tournament Notifications Dashboard from IBM Analytics, while promotional campaigns using fan generated content on social media boosted not only engagement but also sponsor visibility.
No sector is immune from digital disruption: even iconic sports organisations need to embrace digital to find new sources of revenue and ultimately keep fans interested.
That’s why we’re holding a moderated panel titled “Digital And The Future Of Sports And Fan Engagement” at the inaugural Sydney CDO Summit on 1 March 2016 hosted at the UTS Business School and presented by Accenture Digital.
The panel will discuss how sporting and cultural organisations can create a vibrant future using digital, data, analytics, the cloud, and customer engagement strategies.
The panel will include:
Scott Dinsdale (moderator): Managing Director at Accenture
A digital pioneer for over twenty-five years, Scott leads Accenture’s Media & Entertainment practice across Australia and New Zealand. An accomplished entrepreneur, musician and operating executive Scott has lead digital transformations at Sony, Bertelsmann, The Motion Picture Association of America and Merrill Lynch & Co as well as the iconic start-ups Data Broadcasting Corporation, Firstlook.com and Ruckus.
Rob Clarke: Chief Operating Officer at Australian Rugby Union Ltd.
Rob Clarke has spent over 25 years in senior management positions across a variety of industries including advertising, professional sports administration, financial services, digital IT and import distribution, including the Australian Rugby Union, the Melbourne Rebels, Brumbies Rugby, Bcom3, Leo Burnett, and others.
Chris Gross: Head of Marketing, Brand and Social at FOX SPORTS Australia
Chris Gross Heads up Marketing, Brand and Social Media at Fox Sports for the last three and a half years, his dream job. Prior to this Chris spent four years at Vodafone as Head of Social Media and Video.
Andrew Reid: General Manager, Data Analytics and Insights at Ticketek Australia (TEG)
Andrew Reid is General Manager of TEG Analytics, one of Australia’s largest ecommerce and data platforms. Andrew has more than 17 years experience in digital business management, covering the inter-related fields of data management, analytics, digital marketing, market research and marketing automation.
Kane Washington: Digital Product and Program Manager at Cricket Australia
Kane Washington spent the last six years at Cricket Australia. He redesigned the organisation’s digital products, including the website, which later became the #1 cricket website in Australia, peaking at over 1 million unique users per month, and an app which reached a unique audience of 750,000 people. He previously held positions at Telstra and Accenture.
Rod van Onselen: General Manager Online at Sportsbet
Rod van Onselen is the General Manager of Online at Sportsbet, Australia’s largest pure play e-commerce company. He joined Sportsbet two years ago to lead a team of Product, Online Marketing, Innovation and Analytics specialists and build a market leading digital capability.
Rod’s diverse experience covers a range of business growth, strategy, and transformation roles across corporate, management consulting and start-up environments.
Don’t miss this chance to meet Australia’s digital leaders – register now to save your seat at the inaugural Sydney CDO Summit.
See Select Sydney Speakers:
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Gerd Schenkel |
Michelle Fitzgerald |
Tom Quinn |
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Rebekah Horne |
Paul Shetler |
Bronwyn van der Merwe |
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Gary Wheelhouse |
Kate Burleigh |
Lee Hickin |
Click Here To See All Sydney Speakers
If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.
Register today for the Sydney CDO Summit on 01 March, 2016, hosted at the UTS Business school and presented by Accenture Digital.
Also sign up now to lock in our Early Bird Discount for NYC in April 2016, and Amsterdam in July 2016.
Register today:
Want to know what to expect at CDO Summit events?
Watch this quick video to find out:
The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:
“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”
“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”
“Congratulations to David Mathison and his team on the simply amazing job they did on the inaugural Chief Digital Officer Summit. Probably the most informative, insightful, on target, entertaining, collaborative, thought provoking, and inspiring conferences I have ever attended. I learned more about my business and what I do in the past 12 hours than I have from any research white paper, articles or blogs over the past 12 months. The range of topics and speakers assembled were incredibly diverse, informative, collaborative, and most of all, inspiring. It has invigorated me to be the best possible professional CDO I can be. David Mathison’s skills as a moderator were impeccable, bringing out the best of the speakers and keeping the conversation flowing. His intimate and insightful knowledge of this space is only out-shined by his humility and graciousness. Kudos to David and his organizing team.”
