DMA, CDO Club Launch Ground-Breaking Online Education Initiative

DMA v2

The Direct Marketing Association (DMA) and CDO Club have partnered to provide online courses to our members!

As part of the CDO Club’s new education initiative, CDO Academy, we’ve hand-picked four DMA on-demand marketing courses based on their relevance to digital and data strategy for today’s digital leaders.

Because the schedule of a Chief Digital Officer can be extremely busy, the CDO Club specifically chose on-demand modules which can be accessed whenever and wherever you want.

Best of all, CDO Club members get a special members-only discounted rate to register, not available to the general public.

Normally, these courses are $219 each. However, CDO Club members can register now for just $189.

So don’t delay, gain access now to cutting edge marketing and data governance strategies that will take your organization to the next level:

Content Marketing

Christine-Fleming-McIsaacEngage customers and prospects in the right conversation so as to deliver content to the right people, at the right time, and through the right channels. This module will help you strategize how to develop an engagement strategy, manage an effective process, and achieve measurable results with content.

Instructor Christine Fleming McIsaac is President at Smart Solutions Group and uses her experience in marketing, editorial, and sales to help all publishers reach their customers. She previously worked over a decade on the “inside” for Pearson Education and Scholastic. Her company, Smart Solutions Group, Inc., specializes in everything marketing—from market research and strategic planning to campaign execution and product implementation.

Data Governance

Peg KumanGood data governance encompasses the practices of privacy, security, data provenance and data stewardship. This module will cover the language and best practices of marketing data governance as well as will provide the understanding of the relationship between brand, consumer trust and data use practices.

Instructor Peg Kuman is a senior executive with over 40 years of professional expertise in Direct and Digital Marketing. She is regarded as an expert in the use of data and information for commerce, matters of privacy, compliance, and voice communications. Ms. Kuman’s broad experience includes the design and development of data and information based logic and matching systems for business and consumer marketing across numerous sectors. Peg currently serves on several corporate boards, and is a retired Board Member of both the Direct Marketing Association and Marketing EDGE.

Relationship Marketing I & II

Ernan RomanDesigned to teach proven strategies and tactics for achieving double-digit increases in customer engagement and revenue through a powerful 4-Step Relationship Marketing Process.

Instructor Ernan Roman, President of Ernan Roman Direct Marketing (ERDM), was inducted into the Marketing Hall of Fame based on the dramatic results companies achieve with three Customer Experience methodologies he created: Voice of Customer Relationship Research, Integrated Direct Marketing and Opt-in Marketing.

Ernan is an industry thought leader, author of “Voice of the Customer Marketing” and author of the widely read, Huffington Post published blog, “Ernan’s Insights on Marketing Best Practices”. He was named by the Online Marketing Institute as one of the “2014 Top 40 Digital Luminaries” and by Crain’s BtoB Magazine as one of the “100 most influential people in Business Marketing”.

This promotion is for CDO Club members only!

To register, log in to your CDO Club account. If you aren’t a member, click here to join now.

*The rest of this article is for CDO Club members only*

More on this partnership

The partnership was announced in advance of the NYC CDO Summit, presented by Centric Digital, on April 27, 2016 at Thomson Reuters, at which DMA experts will be present to inform members about the on-demand marketing courses and the range of addition education options available through DMA.

CDO Academy was launched in 2016 as a way for professionals and organizations to access the CDO Club’s members through educational webinars, seminars, and training courses.

Webinar instructors include Sean Cornwell, Chief Digital Officer at Travelex. Travelex, the world’s largest foreign exchange bureau, hired Cornwell as their first-ever Chief Digital Officer in February 2014.

The CDO Club has also partnered with the University of Aberdeen and Jump Digital to offer an online Master’s and certification in digital marketing leadership.

See Select NYC Speakers:

Lauren_Lockwood Kevin-Eagan Susan-Poulton

Lauren Lockwood
Chief Digital Officer
City of Boston

Kevin Eagan
General Manager
IBM Digital

Susan Poulton
Chief Digital Officer
The Franklin Institute

Jonathan_Becher Linda-Boff Kevin_Bandy

Jonathan Becher
Chief Digital Officer

Linda Boff
Chief Marketing Officer

Kevin Bandy
SVP, Chief Digital Officer

Sharon_Feder Larry_Kramer Catherine-Devine

Sharon Feder
Chief Digital Officer
Rachael Ray/
Watch Entertainment

Larry Kramer
Harvard Business
School Publishing

Catherine Devine
Chief Digital Officer
American Museum of
Natural History

See All NYC Speakers Here >

If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.

Register today for the NYC CDO Summit presented by Centric Digital, hosted at Thomson Reuters on April 27, 2016.

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Want to know what to expect at CDO Summit events?
Watch this quick video to find out:

The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”

“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”

“Congratulations to David Mathison and his team on the simply amazing job they did on the inaugural Chief Digital Officer Summit. Probably the most informative, insightful, on target, entertaining, collaborative, thought provoking, and inspiring conferences I have ever attended. I learned more about my business and what I do in the past 12 hours than I have from any research white paper, articles or blogs over the past 12 months. The range of topics and speakers assembled were incredibly diverse, informative, collaborative, and most of all, inspiring. It has invigorated me to be the best possible professional CDO I can be. David Mathison’s skills as a moderator were impeccable, bringing out the best of the speakers and keeping the conversation flowing. His intimate and insightful knowledge of this space is only out-shined by his humility and graciousness. Kudos to David and his organizing team.”

More Endorsements

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