Arguably the biggest trust issue facing organisations today in the wake of digital transformation and big data is how users’ data is used.

A 2014 TRUSTe consumer data privacy study showed that 92% of US internet users are worried about online privacy, and 89% actively avoid doing business with companies they feel do not protect their data privacy.

58% are worried about businesses sharing their personal information with other companies.

Each of these numbers is higher than in previous years, and rising.

Facebook came under severe scrutiny last year when it was revealed that their data science team had been conducting experiments on users “with virtually no supervision,” the Telegraph reported.

More recently, user data on millions of Ashley Madison accounts was hacked and released, data that the company previously said had been deleted.

Since improper use of data can result in a PR or even legal disaster for any company today, the CDO Club will be addressing this issue with an important panel at the upcoming 2^nd annual U.K. CDO Summit on 7 October, 2015 at 30 Euston Square, titled “Balancing Big Data Initiatives with User Consent.”

The panel will be a moderated debate on the legal, ethical, and emotional tension between the individual and the organization looking to leverage user data gathered or supplied.

Panelists include:

Peter Lacy (moderator): Global Managing Director, Strategy, Sustainability Services Accenture

Bridget Treacy: Partner Hunton & Williams

Fedelma Good: Director, Information Policy & Strategy Barclays

Tony Henderson: Playready Lead Europe Microsoft

Russell Marsh: Former Global Chief Data Officer IPG Mediabrands

Focus will be on the fragile balance between personal consent and how organisations mine and leverage user data; and what organisations must consider in advance concerning real-time data decisions designed to enhance the customer experience.

Since the use of user data and identity has become such an important issue, we even partnered with sponsor ForgeRock to hear their CEO, Mike Ellis, keynote on the importance of identity in enabling engaging, consumer-focused, digital initiatives.

Not only that, but we also partnered with ForgeRock to present the Identity Summit on 8 October. Luckily, all you have to do to attend the summit is register for the U.K. CDO Summit and you will receive two free passes to the Identity Summit!

Don’t risk the reputation of your entire organisation: be sure to make it for this panel by reserving your spot now. Then use your two free Identity Summit passes to increase your understanding of this important issue further the next day.

With only one week left until the Summit, seats are filling up fast. Don’t be left out of this important discussion!

See Select Speakers:

Jora Gill Chief Digital Officer The Economist	Tanya Cordrey Chief Digital Officer Guardian News & Media	Dave Cook Chief Digital Officer Time Out
Jacqueline de Rojas Area VP for Citrix in Northern Europe President at techUK	Sir Clive Woodward Rugby World Cup Winning Head Coach Team GB Director of Sport, London 2012	Bridget Treacy Partner Hunton & Williams
Sean Cornwell Chief Digital Officer Travelex	Sarah Bentley Chief Customer Officer Severn Trent Water	Mark Curtis Chief Client Officer Fjord

Click Here To See All Speakers

If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.

Register today for the Sydney CDO Summit on 01 March, 2016, presented by Accenture Digital.

Also sign up now to lock in our Super Early Bird Discount for NYC in April 2016, and Toronto in July 2016.

Reserve your place now:

The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

“Thank you for an intense and inspiring U.K. CDO Summit. The content and networking were well worth the trip and investment.”

Daniel Ebneter
Chief Digital Officer
Hogrefe Publishing Group
Chief Digital Officer

"The NYC CDO Summit was an awesome day - content - speakers - learnings. Everything."

Jo Ann Saitta
Chief Digital Officer
The CDM Group
Chief Digital Officer

“The opportunity to keynote at the inaugural U.K. CDO Summit in London was once in a lifetime experience. As the world’s youngest CDO, I learned valuable lessons from other digital leaders and gained a greater sense of confidence and energy leaving the event.

Gordon Ching
Chief Digital Officer
AIESEC
Chief Digital Officer

"Great experience at the CDO Summit in NYC. Hats off to David Mathison (@BeTheMedia) and the organizers for getting so many incredible digital leaders in one room, year after year."

Ryan Bonifacino
CMO & SVP Digital
Alex and Ani

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