Rosemary Maggiore: President, Rachael Ray Digital

“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.”

That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel.

Maggiore was one of four prominent digital executives discussing the pitfalls and promises of the direct and more intimate relationships that social networks have facilitated between popular personalities and their audiences.

The executives were part of the “Promoting and Protecting Personal Brands in an Always-On World” Entertainment panel, held at the Chief Digital Officer Summit, February 2013, at Thomson Reuters world headquarters at 3 Times Square in New York City.

Panelists include (left to right):

• Harriet Seitler: Chief Marketing Officer and Executive Vice President for Harpo Studies and OWN (Oprah Winfrey Network)
• Katerina Markov: Head of Global Innovation, Atom Factory—an artist management company representing Lady Gaga, John Legend, and other prominent performers
• Laxmi Wordham: CDO at the Michael J. Fox Foundation for Parkinson’s Research
• Rosemary Maggiore: President, Rachael Ray Digital
• David Mathison: (Moderator) Curator, Chief Digital Officer Summit

You can watch the entire panel by clicking on the video below......

*The rest of this article is for CDO Club members only*

If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the fast-approaching NYC Chief Digital Officer Summit, presented by Capgemini on April 29 2015.

Take advantage of our Super Early Bird Discount  for New York City in April 2015, Amsterdam in July 2015, Toronto in September 2015, London in October 2015, and Sydney in February 2016.  Reserve your place now:

NYC 2015 Speakers:

Dr. Didier Bonnet SVP and Global Practice Leader Capgemini Consulting	Jessica Federer Chief Digital Officer Bayer	Jo Ann Saitta Chief Digital Officer The CDM Group
Johanna Murphy CMO & Digital Director Ivanka Trump	Sree Sreenivasan Chief Digital Officer Metropolitan Museum of Art	Sumita Singh Senior Vice President Marketing, Corporate Markets Elsevier

The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”

Eric Hellweg
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review

“The Chief Digital Officer Summit was outstanding. Why? Candid panels with top players in the digital community. Splendid break-time conversations. And, savvy facilitation, Mathison Style.”

Margaret Molloy
Chief Marketing Officer
Velocidi

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”

Perry Hewitt
Chief Digital Officer
Harvard University

“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”

Laxmi Wordham
Chief Digital Officer
The Michael J. Fox Foundation for Parkinson’s Research

More Endorsements