Where Should Chief Digital Officers Focus Their Digital Transformation Efforts – Internally or Externally?

CDO Summit CDO Summit MichaelBurgess_HundsonsBayCompany_CDOSummit_2015NYC_A1

The verdict is in: every organization, regardless of sector or market, needs to embrace digital transformation to survive.

Not only have 48% of successful companies relied on hiring specialist digital talent in the wake of disruption, but those who have digital masters are 26% more profitable than their competitors.

But before spending your budget on the latest digital trend, like mobile or wearables, it’s important to note that companies who implement digital to their internal operations are more profitable than those who just indulge in the latest fashion.

Research by Dr. Didier Bonnet has revealed that conservative companies that implement digital internally through strong leadership initiatives enjoy a 9% increase in profitability, while technological “fashionistas” only gain 6% more revenue efficiency.

That’s why we’re holding a moderated debate at the 2nd annual U.K. CDO Summit on 7 October, 2015 at 30 Euston Square, addressing Chief Digital Officers need to consider the focus of their investments in digital business, titled “Digital Inside and Out.”

If you want your organization to outperform your competitors, you will not want to miss this panel!

This includes not only external investments, but also the imperative (and subsequent challenges) for organisations to focus on digital “on the inside,” and transforming the skills and behaviors of the workforce with the same rigour as currently used to transform external facing processes and products.

With seats for the Summit quickly filling up, be sure to reserve your spot before they’re all filled.

Don’t waste thousands, or even millions, of your organisation’s budget on fruitless initiatives: you need to see this panel before knowing where to place your bets when it comes to digital.

Participants include:

Lis EvenstadLis Evenstad (moderator):
Management Editor
Computer Weekly
Andrew ProctorAndrew Proctor:
Head of IT & Digital
West Midlands Police
Dave CookDave Cook:
Chief Digital Officer
Time Out
Jacqueline de RojasJacqueline de Rojas:
Area VP for Citrix in Northern Europe
President at techUK
Jeff MoriartyJeff Moriarty:
Chief Digital & Product Officer
Johnston Press

The U.K. CDO Summit’s featured speaker will be Sir Clive Woodward OBE, the head coach who led England’s team in their 2003 World Cup victory in Australia. Woodward will be joined by speakers from over 25 organisations, including Accenture Strategy, Avanti, Barclays, Citrix, Computer Weekly, diginomica, Fjord, Google, the Guardian, HarperCollins UK, Hunton & Williams, Johnston Press, Lloyds, Microsoft, Mindshare, Odgers Berndtson, Severn Trent, techUK, The Economist, The National Trust, Time Out, Travelex, and the West Midlands Police.

Last year’s summit at the BBC sold out weeks early. This year, we’ve moved to 30 Euston Square, which has twice the capacity as last year. However, we are already on track to sell out again.

Don’t miss your chance to be there – secure your seat today!

See Select Speakers:


Jora-Gill Tanya-Cordrey Dave Cook

Jora Gill
Chief Digital Officer
The Economist

Tanya Cordrey
Chief Digital Officer
Guardian News & Media

Dave Cook
Chief Digital Officer
Time Out

Jacqueline-de-Rojas Sir Clive Woodward Bridget-Treacy

Jacqueline de Rojas
Area VP for Citrix in
Northern Europe
President at techUK

Sir Clive Woodward
Rugby World Cup Winning Head Coach
Team GB Director of Sport,
London 2012

Bridget Treacy
Hunton & Williams

Sean_Cornwell Sarah-Bentley Mark-Curtis

Sean Cornwell
Chief Digital Officer

Sarah Bentley
Chief Customer Officer
Severn Trent Water

Mark Curtis
Chief Client Officer

Click Here To See All Speakers

If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.

Register today for the Sydney CDO Summit on 01 March, 2016, presented by Accenture Digital.

Also sign up now to lock in our Super Early Bird Discount for NYC in April 2016, and Toronto in July 2016.

Reserve your place now:

Sydney Ad

The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

“Thank you for an intense and inspiring U.K. CDO Summit. The content and networking were well worth the trip and investment.”

"The NYC CDO Summit was an awesome day - content - speakers - learnings. Everything."

“The opportunity to keynote at the inaugural U.K. CDO Summit in London was once in a lifetime experience. As the world’s youngest CDO, I learned valuable lessons from other digital leaders and gained a greater sense of confidence and energy leaving the event.

"Great experience at the CDO Summit in NYC. Hats off to David Mathison (@BeTheMedia) and the organizers for getting so many incredible digital leaders in one room, year after year."

More Endorsements

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